By Somini Sengupta. Anxious about their future on a hotter planet and angry at world leaders for failing to arrest the crisis, masses of young people poured into the streets on every continent on Friday for a day of global climate protests. Organizers estimated the turnout to be around four million in thousands of cities and towns worldwide. It was the first time that children and young people had demonstrated to demand climate action in so many places and in such numbers around the world.
They turned out in force in Berlin, where the police estimated , participants, with similar numbers in Melbourne and London. By the dozens in some places, and by the tens of thousands in others, young people demonstrated in cities like Manila, Kampala and Rio de Janeiro. A group of scientists rallied in Antarctica.
Is that really too much to ask? Nowhere is that more true than in the United States, which has produced more emissions than any country since the start of the industrial age, and which is now rolling back a suite of environmental regulations under President Donald Trump.
Organizers said there were demonstrations in all 50 United States. Megan Mullin, a political scientist at Duke University, said that would be crucial. While it was impossible to determine exactly how many people protested worldwide, a preliminary analysis by The Times found several cities had turnouts in the range of , and many more in the tens of thousands.
22.1. Micro-level Interaction
Rarely, if ever, has the modern world witnessed a youth movement so large and wide, spanning across societies rich and poor, tied together by a common if inchoate sense of rage. They are acutely aware as well. The rally shut down key public transport corridors for hours. In Sydney, thousands gathered in the Domain, a public park east of the Central Business District — grandparents escorting their children holding homemade signs, groups of teenagers in school uniforms, parents handing out boxed raisins to their young children.
The Teen Guide to Global Action: How to Connect with Others (Near Far) to Create Social Change
Act Now! Thousands turned out in Warsaw, the capital of coal-reliant Poland. And roughly , demonstrators gathered around the Brandenburg Gate in Berlin, according to the police. Across Britain, there were protests from Brighton to Edinburgh.
The teen guide to global action how to connect with others (near & far) to create social change
The turnout in London was large, with organizers estimating more than , participants as well. In New York City the demonstration got underway around midday, but participants began assembling early at Foley Square and it was clear that turnout would be large. Thousands of marchers eventually made their way out of the square, heading toward an afternoon rally at Battery Park. By late morning, protesters across the Eastern Seaboard were streaming out of schools and office buildings, pooling around steps of local city halls.
The police in Baltimore blocked roads as students arrived on foot, scooter and skateboard. In St. Petersburg, Fla. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts.
We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline. We'll keep this post updated during as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. Facebook remains one of the most powerful social media platforms for connecting with customers and growing your online following. Download our free cheatsheet to both Facebook and Google Ads to learn how you can use them promote your brand.
Each year, near the start of the year, We Are Social update their massive global compendium of stats which gives some great insights into the world of social media. It's a great download for presentations. It's particularly interesting how far some countries are diverging in terms of social media use, and surprising that Western Countries are actually lagging a fair way behind in adoption rates.
Other countries with the largest social media penetration include Taiwan, South Korea and Singapore. Ghana, Kenya and Nigeria have the lowest levels of social media penetration. With Facebook having the most daily active users compared to other social networks it's important to know how your content may potentially perform and what features to use to optimize the reach of content.chriscieclinfi.tk
The Teen Guide to Global Action: How to Connect with Others (Near F…
Facebook is a great social platform for organic and paid opportunities with a huge potential reach, although recent algorithm updates have seen organic opportunities to decline. It is now more important than ever to target Facebook content to business personas to gain quality leads. It provides country-specific data for the vast majority of the world, so you might want to check out the slides of the countries in your core markets to get a better idea of the current state of social in the areas you operate.
We have more detailed information on the UK and the US later in this article. You can see this is a sea of Facebook blue, so this shows that despite the negative media hype about Facebook it is going to remain a major audience channel for some time. This won't be a shock to anyone! With over 2 billion active users it holds the majority market share.
Facebook's Instagram platform has fewer than half of the visits of Facebook We then see a cluster of predominantly western social media networks in Tumblr, Instagram, and Twitter. A new Children and parents: media use and attitudes report also published by OfCom UK is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. Every marketer has limited time for social media marketing, so which fastest growing social network should you focus your efforts on?
In Pew has so far reported on perceptions of profiling on Facebook. This comScore panel data from the Communications market report shows growth ratest based on demographics in the UK for Facebook and Instagram:. This comparison of changes in monthly active users shows that although Facebook is declining in some demographics such as and , it and Instagram are still growing rapidly overall.
Snapchat has also had significant growth. Social media is increasingly being used as a customer service platform where customers and potential customers want answers quickly and in real-time. This is why posting relevant, interesting content that resonates with your target audience and social users is important in retaining your Reach and Engagement with potential customers. Another factor which determines the time we put into social media marketing is the engagement of the audience. Here we again see the dominance of Facebook - it's also got the greatest engagement in time according to this insight from the US consumer panel from comScore.
The above chart from Comscore shows engagement in terms of time spent on the platform vs reach among the millennial demographic. It's interesting to see how effectively Facebook dominates, but also interesting to see how well Snapchat and Instagram are doing in terms monthly usage per visitor. For more Snapchat stats, see our post on Snapchat Marketing Statistics. Facebook's dominance is truly extraordinary.
Not only does it take the top spot, it's other platforms also take 2nd and 3rd respectively. In this recent chart from Pew Internet below, we can see in terms of active daily use Facebook is also in the lead. TrackMaven analysed 51 million posts from 40, different companies over industries to establish which social networks achieve the greatest engagement per follower.
The results show that Instagram absolutely dominates when it comes to interactions per 1, followers. In fact, it is so much higher than the other channels we've had to include a second chart just to show the difference between Facebook, LinkedIn and Twitter! As you can see, Instagram dominates, but when it comes to the other networks Facebook has a considerable lead on Twitter and LinkedIn.
This is in large part because people tend to post a lot more on Twitter because it doesn't have an algorithm that only serves posts to a small section of an audience. This has turned Twitter into a bit of fire hose of content where companies have to share more and more often to be heard through the noise. This has resulted in lower engagement per post.
US consumer technology adoption specialists Pew Research Center released a new set of data on US Social Media US on October 8th which shows the latest social media trends and how far it has permeated society. Looking at data from the past 10 years, it charts the meteoric rise of social media. Social Media has grown massively, but it's growth is now starting to plateau. Among the age cohort, use hasn't increased since This is a great visualisation of the popularity of social networks based on the interviews in the GWI report.
If you pick out your country it's probably way behind the countries in which these four core social networks are most popular. This chart is striking for the similarity of usage across different age groups.